Strategic Design

We do



Skills Overview

Simply put, we do strategic design. We tap into both sides of our brains to create digital experiences that get results and are loved. We are insightful digital strategists, thoughtful information architects, stunning web designers, crafty engineers and masters of user experience design.

We Think. We Create. We Optimize. Then we repeat.


Great design is grounded in a bullet-proof strategy. For user experience design, that foundation is formed by elegantly matching experience objectives with audience needs and desires. All of our designs begin by gaining a detailed understanding of business objectives, experience goals, brand attributes, and most importantly our target audience.

Once we establish a solid strategic foundation, we  create >


We are creative mix-masters on a quest for the perfect blend of design genius and technological wizardry. Pixels are our canvas. We exist to craft digital experiences that inspire and effortlessly get the job done. We make ideas come to life through digital story telling and seamless design.

Design should measured, so the second we launch an experience into the wild, we are immediately looking for ways to optimize it >


Whether you are looking to sell more, grow your fan base, get more members or improve site engagement, we can help. We love to take experiences from good to 'holy crap that's awesome'. Let us get under the hood and see what we can do to improve your site's conversion performance.



Eat with us

Do you like putting food in your body? We do too. And we would like to do more of it with you. Select one of our favorite eateries below and give us a shout. We'll meet you there.

The Clymb
Our Work



    • The Clymb

    • The Clymb

    The Clymb

    Optimization & A/B Testing

    Working with The CLYMB is a dream come true. It feeds our passion for the outdoor sporting good industry and grounds us in delivering measurable results. The CLYMB engaged roboboogie to concept, design, and implement A/B tests across their site using Optimizely. With over 100,000 unique visits per day, we can iterate quickly and make site enhancements that result in significant revenue increases. In a typical week, we concept, design, implement and report on 8-10 tests/week.

    • Nike


    Retail Marketing

    We’ve been rocking the swoosh for over 12 years providing user experience, design, and marketing support services. We know the Nike brand guidelines inside-and-out and have a keen understanding of Nike business processes. We speak fluent 'Nike acronym', have mentored at the Nike+ accelerator and are passionate brand advocates to the core... Just look at our feet.

    • Arby's Foundation

    • Arby's Foundation

    • Arby's Foundation

    Arby's Foundation

    Website Development

    Roboboogie partnered with Manifesto to design and build a website for Arby’s Hungry for Happiness Tour. We designed a playful and engaging parallax site in Wordpress to provide information about the tour and to document the tour as it traveled across the USA. The site was highly socialized including integration with Postano’s social feed. The success of this project resulted in roboboogie being selected to redesign the main foundation website as well.

    • N7 Fund

    • N7 Fund

    N7 Fund

    Website Design

    We love any opportunity to apply our skills to a great cause, like Nike's new N7 Fund website. N7 is Nike’s commitment to bring sport and all of its benefits to Native American and Aboriginal communities in the United States and Canada. The site is a responsive Wordpress site. The new site is more inline with the N7 Fund brand and is helping raise awareness for the fund. Our redesign efforts also included an online application platform to replace a cumbersome manual submission process.

    • Energize Connecticut

    Energize Connecticut

    Information Architecture

    The west coast might be the best coast, but we still have love for our environmentally conscious friends back east. Connecticut is on a mission to become the most energy efficient state in the U.S. We partnered with CLEAResult to provide web strategy and information architecture services to launch a new Drupal program website. The project was a huge architectural and content strategy undertaking consolidating over 15,000 pages of content across 5 websites.

    • DelayPay


    Branding & Web Design

    Vesta is an amazing Portland based company providing financial transactional services and risk mitigation for large wireless providers like TMobile. Vesta engaged roboboogie to develop a logo, visual identity and website for a new service they are launching called DelayPay. DelayPay helps pre-paid wireless users refill their minutes when they need extra time. In addition to designing and building a responsive brochureware site, we also helped architect and design the sign-up flow.




What does doing the roboboogie look like? Well, we like to tell bad jokes, listen to an annoyingly eclectic mix of music, marvel at our latest thrift store treasures and ride our purple low-rider bike around the office.

Swing by our studio and you will find us collaborating on ninja-worthy solutions to the world's greatest strategic design challenges. We believe design is never perfected, and most importantly, our client relationships are our most prized possessions.

We find inspiration everywhere. While out playing, you will find us camping, surfing, playing dodgeball, searching for the world’s most palatable whiskey, concert hopping, mastering the culinary arts, and swinging Portland Timbers scarves.

Our Space